Coaching — Nathan Murfield
Executive Coaching · Leading Wholly
Lead from
your whole self. Not your job title.

A structured, science-backed coaching journey for executives and emerging leaders ready to align who they are with how they lead.

This isn't generic career coaching. It integrates the six aspects of the Leading Wholly framework — diversity, adaptability, lifelong learning, emotional intelligence, empowerment, and authenticity — into your daily decisions and relationships. All sessions are delivered through Trafora, Nathan's purpose-built coaching platform.

Start on Trafora → Inquire First
Program Overview
Duration
3 or 6 months
Bi-weekly 60-minute sessions
Format
Virtual via Trafora
In-person available · Twin Cities
Platform
Session prep, notes, reflections,
and progress tracking on Trafora
3-month program $7,500
6-month program $14,500
VIP Day $4,500
Book on Trafora →
The Process
Each Engagement
Follows a Consistent Arc.
Tailored to you — structured for results.
Phase i
Discovery & Alignment
Define your goals, challenges, and current leadership patterns. Identify strengths and limiting habits through guided reflection and assessment — all tracked inside Trafora from day one.
Phase ii
Integration & Practice
Apply the six aspects framework to live challenges in your work. Build habits around self-awareness, adaptability, and emotional regulation — with session prep tools and between-session resources on Trafora.
Phase iii
Sustainability & Growth
Develop systems for ongoing accountability and renewal. Create your personal leadership manifesto — a practical guide for leading wholly beyond the program — and carry it forward through Trafora.
What You'll Gain
Outcomes That Last.
Supported by Nathan's coaching and the Trafora platform.
Purpose & Identity
Clarity on your priorities and authentic leadership identity — so you lead from conviction, not performance.
Communication & EQ
Stronger emotional intelligence, better decisions under pressure, and the ability to build trust across diverse teams.
Confidence Without Burnout
Tools to lead powerfully without perfectionism or exhaustion — sustainable authority built on wholeness, not willpower.
Influence & Trust
Measurable improvement in team engagement and the trust you build — the kind that compounds over a career.
Who It's For
Built for Leaders
at Inflection Points.
You don't have to be broken to benefit from this work.

The leaders who get the most from this coaching are already capable. They're often accomplished, respected, and effective. But something isn't quite right — and they know it.

Maybe it's sustainability. Maybe it's authenticity. Maybe it's the gap between who they are and how they lead. This coaching closes that gap.

i
Executives seeking a deeper, more sustainable model for how they lead — beyond the habits that got them here.
ii
High-potential managers ready to move beyond technical expertise into authentic influence and real organizational impact.
iii
Leaders navigating transition, burnout, or significant organizational change who need a grounded, human framework to lead through it.
Entry Point · For Book Readers Leading Wholly Clarity Session

Not ready for a full program? The Clarity Session is a single 60-minute coaching conversation designed for readers of Leading Wholly who want to explore how the framework applies to their specific leadership situation — before committing to a longer engagement. One focused conversation. Immediately actionable. Bookable directly through Trafora.

$397 60-minute session · Virtual Book on Trafora →
Delivered through Trafora Your coaching platform — not just a video call.

Every session is delivered through Trafora, Nathan's purpose-built coaching platform. Session prep tools, notes, client reflections, commitments, and progress tracking — all in one place, so the work doesn't stop when the call ends.

Visit Trafora →
What Working Together Looks Like
A Premium Experience,
Start to Finish.
When you book coaching with Nathan, you're not getting a Zoom link and a calendar invite. You're getting a structured, supported experience designed to make the work stick.
Nathan Murfield coach profile in Trafora
Know Who You're Working With
Nathan's full profile — credentials, philosophy, and approach — so you arrive at the first session with context, not questions.
Trafora services catalog showing Clarity Session and Coaching Package
Book Directly, No Friction
Every offer — from a $397 Clarity Session to a full 6-month engagement — is clearly priced and bookable in seconds. No inquiry forms, no waiting.
Trafora session notes with Leading Wholly dimension tags
Every Session Builds on the Last
Session summaries, your commitments, and progress across the Leading Wholly dimensions — all tracked and shared with you after every call.
Ready to Begin Transformation doesn't happen by adding more skills.

It happens by integrating who you already are. If you're ready to stop performing leadership and start living it — Trafora is where that work begins. Book directly on the platform, or reach out if you'd like to talk first.

Start on Trafora → Inquire First